Social networking is a unique opportunity to develop on-going relationships with customer, and demonstrate your company's brand. Social media for B2B and industrial clients can include sites like LinkedIn, videos on YouTube and an array of other methods to actively engage a customer base.
One of the most important ideas we stress to clients is the need to have a plan and be relevant with their social media marketing efforts. Announcements should be interesting, frequent enough to establish an on-going dialogue (while not being pesty), and like all marketing efforts, support your brand.
Write posts on useful tips, let people know about a sale, announce new products – whatever you have to say social media marketing is often one of the lowest cost mediums to deliver your message.
Stifel Marcin works to leverage a company's social media connections, creating marketing campaigns that demonstrate your industry leadership, product capabilities and news. A thoughtful balance of tips, insight and updates positions your company as an expert resource while keeping you in the mind of the customer.
Stifel Marcin can set up accounts and profiles and develop a social media marketing plan. For many clients we handle all their social profiles. Networks include:
As a marketing agency focused on B2B markets, we understand the ways to maximize social media for industrial clients. Technical videos, product rollouts and news streams can be strategically combined to position your brand in a media where many competitors may not exist. We understand your target audience is diverse, professional and unique, and have created social marketing plans for an array of B2B clients.
Our social media marketing efforts are cost-effective, strategic and planned to maximize your brand position.
Not sure where to start? Give us a call or fill out an online contact or quote request for social media marketing… and you can even connect to our social networks. We're here to help, and we love new friends.