PR Marketing - Public Relations & Media Relations

PR and media relations can get the word out in a way traditional advertising cannot. A company that is highlighted in articles, trade publications and broadcast media is presented as a respected source, earning an inherent validity and offering a great potential for return.

Marketing Your Story

Stifel Marcin's experienced PR and media relations experts work to get your products and business featured in the press and in the public. We create thoughtful plans, write informative releases, research media lists and work with editors to get your business covered.

Much more than posting a release on the news wire, our PR and media relations services build relationships. We pitch stories and make connections for our clients. In ideal situations we create a plan for ongoing announcements and begin a dialogue with reporters - sometimes the press will even contact us with news requests.

As a B2B marketing agency, we leverage our existing relationships with trade publications to get your story covered. We are always working to expand our contacts base, and our reputation as a industrial agency helps to open doors for our clients.

The PR Process

Whether we can work on a per-project basis for one release, or with an on-going PR plan, a PR project typically follows these steps:

  1. Concept
  2. Feasibility Review - research industry activity, existing media coverage
  3. Copywrite press release, case study or white papery
  4. Revise and edit until approved
  5. Identify higher potential opportunities based on goals and editorial calendars
  6. Distribute to media list
  7. Follow-up via phone & email
  8. Monitor response, supply artwork and schedule interviews, as requested

Throughout the process Stifel Marcin builds these public and media relations on your behalf – working with publications and news outlets to highlight your company in the best way possible, while leaving you free to do your job.

Give us a call or contact us through our online form for a press release or media relations quote or to discuss your goals.


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701 Hebron Avenue
Glastonbury, CT 06033

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Tel: 860-659-0777
fax: 860-659-2777

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latest news

What We're Talking About

Our web development team is busy launching some new, cool web sites, and we keep using the term "hamburger menu" around Stifel Marcin. So what exactly is a hamburger menu? It's not a BBQ Thursday order... it's the three stacked lines that hide a longer site menu, and make it easier to navigate on smaller devices. More on our web site development services.   - 08/25/17