Brand messages should be strong, memorable and promote the very essence of a company. Our creatives excel at developing brands and business logo identities that define your image quickly and clearly.
The first step of the process is a strategic analysis. We examine your products/company to define what your business is, what it offers and what makes you unique. We compare this information to the marketplace, looking for marketing opportunities, and determine what factors are important to your target audience. Finally, we look at the competition – determining the best ways to make you stand out in a crowd.
It's after this careful research that we actually start to develop your brand message and brand image, and design your business logo.
Existing companies are sometimes hesitant to change their company's identity. We usually hear the "it's been like this for a while, if it ain't broke…" response. Sometimes an existing brand and identity is just fine. But sometimes it reflects old capabilities and no longer is accurate. And sometimes it presents a dated image for a modern company.
While we love to create new business logos, our creatives are experts at updating brands while remaining loyal to the tried and true identity that people recognize. Font updates, color changes and subtle design additions – we utilize an array of techniques to improve your brand and business logo without ignoring the success that brought your company to where it is today.
Defining a brand and developing a business logo is a process. Stifel Marcin works so our clients can rely on us to act – and think – like their in-house marketing department, while bringing the expertise of a leading full service agency.
We're here to help, so don't hesitate to fill out our online contact / quote request, or give a call and we can discuss your ideas and company goals.